TACTICS
Manifesto, Brand Worlds, Concepts, Workshops.
APPLICATION
Key visual creation, Campaign creative, Film, Photography, Copywriting, Identity & guidelines, Communications, Experience, Packaging, B2B & B2C, Annual reporting, Toolkits.
BRAND IDENTITY
We believe brands are more meaningful if rooted in a truth and a new entity is often best served by borrowing values from the past. So when a film studio was seeking to open a new sustainable facility in Wales we headed to the history books to find the local origin story of 'Tiger Bay'. We discovered that 'at its height and industrial might it was the coal black waters of industry broiling with the hot orange smelted iron pouring into it’ … so a melting pot of Black and Gold, with the waters taking on the pattern of a tiger. With the help of our friends at GT&I we literally translated the proposition into a distinct modern identity.
BRAND VISUAL IDENTITY
Working with Neverland and Forty Creek. We started in the darkest corner of the Distillery in Niagara, finding a mysterious bucket of gin and turning it into the World's first Botanical Whisky. From bucket to shelf in 18months. The BVI was built straight from the essence of the brand, juxtaposing the wilderness of the botanicals and the urban wilds where the brand comes alive.
corporate reporting
We believe there is much to be gained by going beyond the fiduciary duty to report annual performance. It provides an annual opportunity to speak directly to your stakeholders from staff to critical investors. By harnessing the platform with simple and clear story telling techniques we can clearly communicate the trajectory and reasons to believe in the brand.
BRAND FILM
Working with the ever wonderful Kedge at The Gild. We set about making a brand film that made a distinctive virtue of the 'YY' in SKYY vodka. Working on an incredibly tight budget and timeline, we latched onto the infinite zoom technique to put the brand identity upfront and centre, allowing us to unpack and tell the brand story through the identity itself.